Jan Fabian Ehmke, Dirk Christian Mattfeld and Linda Albrecht
This position paper discusses the customer-oriented combination of mobility services offered by multimodal mobility platforms. We present a process-oriented approach on the selection and provision of complex mobility services and give an overview of state-of-the-art mobility platforms in German-speaking areas. We exemplify the limitations of current mobility platforms with regard to customer-orientation and claim that these platforms do not consider travelers’ preferences to a sufficient extent. Based on these results, we motivate the need for customer-induced orchestration platforms that support customers in combining mobility services with services of other domains. Contrary to operator-induced combination of services, customer-induced orchestration would allow customers the autonomous selection of component services and support their orchestration to bundles of mobility and complementary services.
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