188/4 E-Commerce Group
Institute of Software Technology and Interactive Systems
Vienna University of Technology
Favoritenstrasse 9-11/188, A-1040 Vienna, Austria

Trends in e-Commerce WS 2010/2011

Public Lecture in Business Informatics

Dates 2010/2011

 
The presentations take place from 17:00-18:30 in the Seminarraum Zemanek, Favoritenstrasse 9-11 (1040 Vienna), ground floor. The nearest underground station is U1 Taubstummengasse.
 
Slides from the "Trends in e-Commerce" lecture 2009/2010
 
 
etrends questions
 
 
!!The lecture of Jan Dietz (20.12.2010) is cancelled due to european flight weather situation!!
 
 
!!The lecture of Judith Masthoff (13.12.2010) is cancelled due to illness!!
 
 
Monday,
Nov 8th
Ontological foundations of services as socio-technical systems  Download Slides
Nicola Guarino - CNR Institute for Cognitive Sciences and Technologies, Trento, Italy
 
 
Monday,
Nov 22nd
Understanding what consumers do online: contributions of consumer behavior research to web science  Download Slides
Ulrike Gretzel - Laboratory for Intelligent Systems in Tourism, Texas A & M University
 
 
Monday,
Dec 6th
Governance of e-commerce and cyberspace  Download Slides
Erich Schweighofer - Centre of Legal Informatics, Vienna University, Austria
 
 
Monday,
Dec 13th
Developing personalized digital behaviour interventions  is cancelled
Judith Masthoff - University of Aberdeen, Scotland, UK
 
 
Monday,
Dec 20th
The relevance of Enterprise Ontology for e-Commerce  is cancelled
Jan Dietz - Delft University of Technology, The Netherlands
 
 
Monday,
Jan 17th
Semantic Web  Download Slides  Download Movie
Dieter Fensel - Semantic Technology Institute, University Innsbruck, Austria
 
 
Monday,
Jan 24th
Personalization on the Web with Semantics  Slides
Lora Aroyo - Vrije Universiteit Amsterdam, the Netherlands
 
 
Monday,
Mar 14th
Government Linked Data: A Tipping Point for the Semantic Web  Download Slides
Nigel Shadbolt - School of Electronics and Computer Science, University of Southampton, England
 
 
 
 

 

Ontological foundations of services as socio-technical systems
Nicola Guarino - CNR Institute for Cognitive Sciences and Technologies, Trento, Italy

Abstract:
Despite the increasing diffusion of service-oriented architectures, which are seen as a solution for flexibile integration of services in complex organizations, still a huge gap exists between the way services are understood at the business level, and the way services are described at the technical level.
Indeed, at the technical level, most of the efforts conducted on services nowadays are focusing on aspects related to data and control flow, often disregarding the business implications at the social, economical, legal and organizational level. In this talk I will analyze the notion of service from an ontological point of view, discussing the difference between services and goods, and considering services in an holistic way, in the context of wider socio-technical systems. I will emphasize the role of social and business-oriented services, aiming at providing conceptual tools to evaluate the global quality of services in relation to their ultimate social benefits, taking the overall impact on the organizational structure into account. In the end, I will present a first concrete step towards a unified, rigorous and principled ontology centered on the notion of service commitment, which results in useful distinctions between service, service content, service delivery and service process. Services are modeled by means of a layered set of interrelated events, with their own participants as well as temporal and spatial locations.

CV:
Nicola Guarino works at the CNR Institute for Cognitive Sciences and Technologies (ISTC-CNR), where he leads the Laboratory for Applied Ontology (LOA), a section of the Institute located in Trento. Since 1991 he has been playing a leading role in the ontology field, developing a strongly interdisciplinary approach that combines together Computer Science, Philosophy, and Linguistics, and relies on logic as a unifying paradigm. As early as 1993 he organized in Padua the first International Workshop on Formal Ontology in Conceptual Analysis and Knowledge Representation, and since then he has gained a well-known international leadership concerning the ontological foundations of conceptual modeling and knowledge engineering, and more in general the role of semantic technologies in information systems, multi-agent systems, and natural language processing. His impact is testified by the successful series of conferences on Formal Ontology in Information Systems (FOIS), a long list of widely cited research papers, and many keynote talks and invited tutorials in major conferences involving different communities. Among the best known results of his lab, the OntoClean methodology (www.loa-cnr.it/Ontoclean) and the DOLCE foundational ontology (www.loa-cnr.it/DOLCE). Current research interests include the ontology of services, e-government, and socio-technical systems. He is founder and editor-in-chief (with Mark Musen) of the international journal Applied Ontology; general chair of the international conference on Formal Ontology in Information Systems (FOIS); editorial board member of the International Journal of Semantic Web and Information Systems, the Journal of Data Semantics, and editor of the IOS Press book series Frontiers in AI and Applications. He is also founder and president of the recently established International Association for Ontology and its Applications (www.iaoa.org).

 

Understanding what consumers do online: contributions of consumer behavior research to web science
Ulrike Gretzel - Laboratory for Intelligent Systems in Tourism, Texas A & M University

Abstract:
Web science conceptualizes the Web as a socio-technical system. As such, it acknowledges the importance of understanding the behaviors, perceptions and sentiments of Web users. Consumer behavior research makes not only theoretical contributions to Web Science but also advances the methodologies used to study online behaviors. This presentation will look at the state of the art of online consumer behavior research and its ability to inform Web Science research as well as Web design.

CV:
Dr. Ulrike Gretzel is an Associate Professor and Director of the Laboratory for Intelligent Systems in Tourism (LIST) in the Department of Recreation, Park and Tourism Sciences at Texas A&M University. She received her Ph.D. in Communications from the University of Illinois at Urbana-Champaign and holds a Masters degree in International Business from the Vienna University of Economics and Business Administration.
Her research focuses on persuasion in human-technology interaction, adoption and use of social media, interorganizational information systems, and issues related to the development and use of intelligent systems in tourism. Her research has been funded by the National Science Foundation, the National Endowment for the Humanities, the National Park Service, TripAdvisor, and a number of national, regional and local tourism organizations in North America, Europe and Asia.
Dr. Gretzel is an external lecturer at MODUL University, Austria and a Visiting Principal Fellow at the University of Wollongong, Australia. She is also the editor of the e-Review of Tourism Research.

 

Governance of e-commerce and cyberspace
Erich Schweighofer - Centre of Legal Informatics, Vienna University, Austria

Abstract:
Globalisation means a big change in regulation of the ecomnomy. Borders are less significant and are partly supplimented by electronic firewalls (e.g. the Golden Shield Project of China). Important issues of governance are electronic identites (e-persons), electronic actions (e-actions), electronic market places and social fora. Technology (mostly software) determines the action space of human beings and good governance starts at the creation of these virtual spaces (code is law). International co-operation is decisive for eliminating illegal acts in cyberspace if present freedoms of communication should be preserved.

CV:
Prof. Dr. Dr. Erich Schweighofer is founder and head of the Centre for Legal Informatics at Vienna University where he teaches legal informatics, international law and European law. He has published extensively in the areas of information retrieval, legal ontologies, knowledge representation, automation of law, data protection, Internet governance, IP law, e-government, European institutions, European competition law and agriculture, international economic order, international investment law etc. His current work is focussed on international and European governance and the dynamic legal electronic commentary as a new form of representation of the legal order. He is the main organiser of the biggest conference in legal informatics in Central Europe, the IRIS Internationales Rechtsinformatik Symposion, taking place annually since 1998. Besides the academic career, he has worked for 9-years in administration (Austrian Ministry of Foreign Affairs, Federal Academy of Public Administration, 6 years in the European Commission).

 

Developing personalized digital behaviour interventions
Judith Masthoff - University of Aberdeen, Scotland, UK

Abstract:
Can a web site persuade you to be politically active? Can a mobile phone motivate you to exercise? Does instant feedback on energy use change how people do their washing? Do online rating systems inspire people to behave better online? This presentation will focus on how digital technology can motivate and influence people. It will discuss how computers can be designed to change attitudes and behaviors in positive ways. It will show how this technology is inspired by psychological theories. It will also highlight the related ethical issues.

CV:
Dr. Judith Masthoff is Head of Computing (Teaching) at the University of Aberdeen, Scotland, UK. She is an expert in personalization (how to tailor information to users and their context). She has published widely in this area, with two of her journal articles nominated for Best Article of the Year of the UMUAI journal. She also has expertise on the design and evaluation of adaptive systems and co-presented tutorials on this topic. She has applied this in many domains, such as (group) recommender systems, computational linguistics, diagrammatic reasoning, and health informatics. Over the last years, she has investigated behaviour intervention technology. She has organized three workshops in this area, and has published extensively in Persuasive technology conferences. Additionally, to enthuse the general public for science and involve them in research, she leads a partnership for public engagement project called The Joking Computer.

 

The relevance of Enterprise Ontology for e-Commerce
Jan Dietz - Delft University of Technology, The Netherlands

Abstract:
Since e-Commerce basically is doing commerce while making intensely use of modern Information and Communication Technology (ICT), it is important to understand the essence of doing commerce (or business in an broad sense), i.e. understanding commerce independent of the way it is implemented, so e.g. independent of the use of ICT-applications.
Enterprise Ontology provides such knowledge. It is defined as the understanding of the construction and the operation of an enterprise (or a network of enterprises), completely independent of the way in which it is implemented. Therefore, the ontological model of an enterprise is the ideal starting point for the design and engineering of the supporting ICT-applications.
In this lecture, the notion of Enterprise Ontology will be explained, as well as its possible application in the domain of e-Commerce. Two applications will be elaborated in particular. The first one regards b2b commerce; it is about the ontological modeling of a supply chain. The second one regards the design of the user-application dialog, e.g. for internet shops.

CV:
Prof.Dr.ir. Jan L.G. Dietz is emeritus professor at Delft University of Technology, and full professor at Lisbon University of Technology. He holds a Master degree in Electrical Engineering and a Doctoral degree in Computer Science. His current research interests are in Enterprise Architecture, Enterprise Ontology, and Enterprise Governance, the three pillars of Enterprise Engineering. Jan Dietz is the spiritual father of DEMO (Design & Engineering Methodology for Organizations), and honorary chairman of the DEMO Center of Expertise.

 

Semantic Web
Dieter Fensel - Semantic Technology Institute, University Innsbruck, Austria

Abstract:
This lecture provides an introduction to the subject of Semantic Web: the basics and the history of the
Web, its limitations, and the vision of the Semantic Web. Semantic Web architecture and its main
technologies RDF, OWL, SPARQL and RIF are also discussed.

CV:
Univ.-Prof. Dr. Dieter Fensel is the scientific director of the Semantic Technology Institute (STI) at the University Innsbruck, Austria, and one of the leading experts in the fields of Semantic Web, Semantic Web Services, and Semantically Enabled Service-Oriented Architectures. He graduated in Social Science (Free University of Berlin) and Computer Science (Technical University of Berlin) in 1989. He obtained his PhD in Economic Science from the University of Karlsruhe in 1993. Prof. Dr. Dieter Fensel received his Habilitation in Applied Computer Science in 1998. He has published over 200 papers via scientific books and journals, conferences, and workshop contributions, co-organized over 200 academic workshops and conferences, and had a major contribution to the establishment of the most important scientific conferences, organizational instruments and publication channels in the field.

 

Personalization on the Web with Semantics
Lora Aroyo - Vrije Universiteit Amsterdam, the Netherlands

Abstract:
This talk will present an overview of current trends and challenges in providing personalized access to Web-based applications and information collections. Based on several typical scenarios we will illustrate how the use of semantics affects the information retrieval, filtering, ranking and presentation. While semantics appear to bring added value to finding interesting and serendipitous information matching user's interests and preferences, as well as generating explanations to the user why this information was offered to her, it also poses quite some challenges in terms of relevance ranking and presentation. We will present three concrete use cases explored in the context of three research projects: (1) NoTube - personalized access to TV content using content patterns in Linked Open Data, (2) CHIP - personalized access to enriched museum collections using content patterns in domain ontologies, and (3) PrestoPrime WAISDA? - interactive tagging game for collecting user-generated data and using it for the annotation of audio-visual collections. If the time allows, some of the prototypes for this work will be demonstrated.

[1] http://notube.tv
[2] http://chip-project.org
[3] http://prestoprime.eu and http://waisda.nl

CV:
Lora Aroyo currently holds the position of assistant professor at the Free University of Amsterdam, The Netherlands and is an Associate member of the Department of Mathematics and Computer Science at the Eindhoven University of Technology, The Netherlands. Lora Arayo has been the Scientific coordinator of the NWO project CHIP (Cultural Heritage Information Personalization) as well as the Scientific coordinator of the EU Integraten Project NoTube: integration of Web and TV data with the help of semantics. Lora Arayo severes as a reviewer and chair for many international comittees and conferences.

 

Government Linked Data: A Tipping Point for the Semantic Web
Nigel Shadbolt - School of Electronics and Computer Science, University of Southampton, England

Abstract:
Governments around the world collect information. This information is often non-personal public sector information. It relates to transport and education, health and the environment, business and leisure. Publishing and releasing this information in a machine readable way could lead to huge economic and social improvements. It would also make the process of Government more transparent and give rise to new classes of information business.

This talk will outline developments in the UK and US which are showing the potential of building a Web of Open Linked Data using Semantic Web Standards. It will discuss the technical as well as social and cultural challenges. It will show examples of the applications that can result. It will consider the impact this could have across a number of dimensions.

CV:
Nigel Shadbolt is Deputy Head (Research) of the School of Electronics and Computer Science at the University of Southampton. He is a Director of the Web Science Trust, and of the Web Foundation – organisations that seek to advance our understanding of the Web and promote the Web's positive impact on society.

In June 2009 together with Sir Tim Berners-Lee he was appointed a Government Information Advisor to help transform public access to Government information – work which resulted in the data.gov.uk site. In May 2010 the Coalition Government appointed him to the Public Sector Transparency Board that will oversee public data release. He is also Chair of the Local Public Data Panel within the Department of Communities and Local Government - this seeks to coordinate and promote local open data release. More details of his research and other activities can be found at http://users.ecs.soton.ac.uk/nrs/.