The lecture introduces the topic of e-commerce and treats it both from a conceptional as well as technical point of view.
- Introduction (information society, diffusion, classification)- The Enterprise (IT and organization, competition and strategy, pricing issues)- Personalization (Recommender Systems, advanced topics and challenges)- E-marketing (SEO, affiliate marketing, analytics)- Business Models (Business model canvas, digital models)- Market and Networks (inter-organizational systems, hierarchies, intermediaries)- Service Level Agreements- Auctions
Preliminary Discussion: Tuesday, 03.10.2017, 12.00 - 13:00, Freihaus Hörsaal 5
Questions regarding the lecture have to be sent to firstname.lastname@example.org
Workload for students (in hours):
- Participate lecture: 35
- Prepare test: 15
- Assignment work: 25
Slides, will be available during the semester. A list of the literature will be also provided.
<p>4 assignments (in groups) and final test</p>