Semantic Online Tourism Market Monitoring

Authors: 
K.A. Fröschl
Robert Baumgartner
Norbert Walchhofer
Milan Hronsky
Type: 
Speech with proceedings
Proceedings: 
Proceedings of the International Conference in Lugano
Publisher: 
Springer Wien/New York
Pages: 
629 - 640
ISBN: 
ISBN: 9783211994061
Year: 
2010
Abstract: 
SEMAMO (SEmantic MArket MOnitoring) is a research project seeking to make use of the increasingly growing information available at Web-based sales and marketing channels for continuous market research. Assuming that online channels indeed mirror salient market developments faithfully, SEMAMO implements a nearly fully automatic adaptive data capture and analysis process delivering customer-defined market reports on demand. The paper describes the SEMAMO concept and exemplifies the functionality and utility of the approach in the domain of e-tourism, with a focus on the type of reports and visualisations the prototype, albeit still being under development, can deliver based on real-world data.
TU Focus: 
Information and Communication Technology
Reference: 

K. Fröschl, R. Baumgartner, N. Walchhofer, M. Hronsky, M. Pöttler:
"Semantic Online Tourism Market Monitoring";
Vortrag: 17th ENTER eTourism Conference, Lugano, Switzerland; 10.02.2010 - 12.02.2010; in: "Proceedings of the International Conference in Lugano", Springer Wien/New York, (2010), ISBN: 9783211994061; S. 629 - 640.

Zusätzliche Informationen

Last changed: 
25.01.2011 07:19:04
TU Id: 
180802
Accepted: 
Accepted
Invited: 
Department Focus: 
Business Informatics
Abstract German: 
Author List: 
K. Fröschl, R. Baumgartner, N. Walchhofer, M. Hronsky, M. Pöttler