Pushing location based games further: How to gain end user suitability

In recent years, mobile gaming has been believed to be the<br> next hype after the great success of the short messaging service<br> in Europe. Especially location based games (LBGs)<br> were said to be the next breakthrough for mobile gaming,<br> as those games exploit the location of the players during the<br> game flow. Although those kinds of mobile games are able<br> to o er a new and exciting experience, not many LBGs have<br> yet entered the market. According to this fact, the authors<br> believe that revenues created from this type of mobile applications<br> only make up a minor part of the whole mobile<br> games market, which is assumed to hit 7 billion EUR or 10<br> billion USD in 2009. The reason for the small market<br> share of LBGs is that several additional aspects that have<br> to be considered, adding to the large amount of restrictions<br> already present for conventional mobile games. This makes<br> it even more challenging to successfully market LBGs.