The lecture introduces the topic of e-commerce and treats it both from a conceptional as well as technical point of view.
- Introduction (information society, diffusion, classification)- The Enterprise (IT and organization, competition and strategy, pricing issues)- Personalization (Recommender Systems, advanced topics and challenges)- E-marketing (SEO, affiliate marketing, analytics)- Market and Networks (inter-organizational systems, hierarchies, intermediaries)- Business Models (Business model canvas, digital models)- Ethics (evaluating the ethical aspects of e-Commerce practices)- Blockchain and Crypo-currencies (Bitcoin, Etherium, etc.)- Data Markets (buying and selling data)
The link to the online lectures is on TUWEL.
Questions regarding the lecture organisation should be sent to firstname.lastname@example.org
Questions about the lecture content should be posted in the TUWEL "discussion" forum
Workload for students (in hours):
- Lectures: 24
- Prepare exam: 15
- Exam: 1
- Assignment work (4 Assignments): 35
Slides, will be available during the semester. A list of the literature will be also provided.
<p>4 practical exercises, 1 exam</p>