E-Marketing

Submitted by webmaster on Sun, 03/07/2021 - 04:00
Course No: 
194034
Course Type: 
VO
Term: 
2021S
Weekly Hours: 
2.0
Lecturer: 
Wolfdieter Merkl
Language: 
English
Objective: 

Interaction with online customers

Content: 

E-mail marketing, Social media and online consumer engagement, online PR and reputation management, affiliate marketing and strategic partnership

Information: 

ECTS Breakdown: 3.0 ECTS = 75 Hrs
Lectures: 20 hPresentations: 10 hProject: 23 hExam Preparation: 20 hExam: 2 h 
Total: 75 h
 

Notes: 
Examination: 

<p>Presentations, Paper</p>

Recommendation: