E-Marketing

Submitted by webmaster on Fri, 10/22/2021 - 14:48
Course No: 
194040
Course Type: 
PR
Term: 
2021W
Weekly Hours: 
2.0
Lecturer: 
Wolfdieter Merkl
Language: 
German
Objective: 

Interaction with online cutomers

Content: 

E-mail marketing, Social media and online consumer engagement, online PR and reputation management, affiliate marketing and strategic partnership
 

Information: 
Notes: 
Examination: 

Schriftliche Arbeit über die durchgeführten Experimente und ihre Resultate

Recommendation: