Semamo: An Approach To Semantic Market Monitoring

Authors: 
Norbert Walchhofer
K.A. Fröschl
Birgit Dippelreiter
Hannes Werthner
Type: 
Journal article
Proceedings: 
Publisher: 
Information Technology & Tourism, 11-3
Pages: 
197 - 210
ISBN: 
Year: 
2009
Abstract: 
The aim of the research project SEMAMO (Semantic Market Monitoring) is to make use of the<br> increasingly growing information available at web-based sales and marketing channels for market<br> research. This is accomplished by using semiautomatic analyses in combination with semantic<br> domain models, where the latter guide the statistical processing flow and the statistical results feed<br> back to the domain model. SEMAMO is based on the assumption that the Web may serve as a<br> "picture" of the reality and that the respective online channels map-in an accurate and timely<br> manner-market developments in terms of product descriptions, distribution, promotions, and<br> price developments. In this article we describe the background as well as the general approach and<br> report on our first results.
TU Focus: 
Information and Communication Technology
Reference: 

N. Walchhofer, K. Fröschl, B. Dippelreiter, H. Werthner, M. Pöttler:
"Semamo: An Approach To Semantic Market Monitoring";
Information Technology & Tourism, 11 (2009), 3; S. 197 - 210.

Zusätzliche Informationen

Last changed: 
16.02.2010 18:28:58
TU Id: 
180801
Accepted: 
Accepted
Invited: 
Department Focus: 
Business Informatics
Abstract German: 
Author List: 
N. Walchhofer, K. Fröschl, B. Dippelreiter, H. Werthner, M. Pöttler